3 - 5 December 2019
Ingredion's stand at the F.I.E. exhibition featured a large hospitality area, where visitors could sample freshly cooked produce created by Ingredion's Senior Culinologist.
The stand featured high level branding to ensure good visibility in the hall, and several tables and chairs where visitors could interact with Ingredion booth staff and experience the fresh food. The theme to the stand was centred around a street food concept.
A tall totem with a screen situated at the front of the stand acted as an eye-catcher and the video content helped to attract visitors to the stand.